How can I differentiate between active and inactive followers within an influencer’s audience?
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Differentiating between active and inactive followers within an influencer’s audience involves analytics and engagement metrics.
1. Engagement rate: Active followers often engage with the influencer’s content through likes, shares, comments, and video views. If an influencer with a large follower base has a low engagement rate, it may indicate a high number of inactive followers.
2. Use of analytics tools: Platforms such as Flinque and others provide detailed audience analytics to decipher active vs inactive followers. Through these analytics, one can evaluate the level of follower interactivity, their online behavior, and engagement patterns.
3. Frequency of posts and responses: Active followers frequently interact with posts. They may respond to comments or participate in polls, contests, etc. An absence of such activities may signal inactive followers.
4. Follower growth pattern: A sharp increase in followers with no corresponding growth in engagement can indicate the presence of inactive or fake followers. Authentic growth is gradual and aligns with engagement.
5. Audience Quality Score: Tools like HypeAuditor provide comprehensive “Audience Quality Score (AQS)” based on factors such as authenticity of followers, engagement rates, and other attributes.
Differentiating between these followers involves a combination of observation, analytics, and using professional tools. For brands and influencers, it’s useful to understand this distinction to build targeted campaign strategies and maintain a healthy audience quality. While doing comparisons, remember that each tool has its unique feature, and depending on its functionality, it may serve your specific needs better.