Identifying fake followers or bots is crucial to ensure the effectiveness and authenticity of your influencer marketing campaign. Here are few techniques that can help:

1. Abnormal follower growth: A sudden spike in an influencer’s follower count might indicate purchased followers. Platforms like Flinque provide growth analytics that help you analyze the follower trend.

2. Engagement rate: Compare the influencer’s follower count to the likes and comments they receive. A low engagement rate might suggest a high number of fake followers.

3. Generic comments: Bots often post generic or irrelevant comments. A large number of such comments can indicate a presence of fake followers.

4. Inconsistent followings: A genuine influencer will have consistent following patterns and won’t follow large numbers of accounts in a short time.

5. Quality & nature of followers: Check the followers’ profile. If they have no profile image, very few posts or followers, or if they’re following a large number of accounts, they could be bots.

6. Verified followers: An influencer with a high number of verified followers is likely to be genuine.

7. Audience demographic: Platforms like Flinque can provide insights into an influencer’s audience. If the demographic doesn’t match the influencer’s content, it might suggest fake followers.

Keep in mind that these methods are not foolproof and each marketing team’s needs might vary. Having a comprehensive influencer marketing platform like Flinque could simplify and provide a more accurate analysis of influencers’ authenticity. Flinque features like growth analytics, engagement rate calculation and audience insight assist brands and influencers in making informed decisions on their campaign strategies.