Key Performance Indicators (KPIs) offer critical insights during the workflow of your influencer campaign.

1. Reach and Impressions: These are measurements of how many people have seen the campaign’s content. Platforms like Flinque can provide detailed analysis of reach and impressions metrics.

2. Engagement: This measures how the audience interacts with the content, including likes, comments, shares, and saves.

3. Conversion Rate: This shows how many people performed the desired action, like making a purchase or signing up for a newsletter, after engaging with the campaign’s content.

4. Return on Investment (ROI): This is how much value or profit you gained in comparison to the cost of the influencer campaign.

5. Audience Growth: This measures the increase in followers or subscribers during or after the campaign period.

6. Content Quality: This metric can be a bit subjective but important to consider when looking at production value, brand alignment, and user engagement.

7. Click-Through Rate (CTR): If the campaign includes a call to action, like visiting a website or downloading an app, CTR measures how many people clicked on the link.

It’s worth noting that different platforms may have different metrics and ways of presenting campaign results. For example, Flinque’s approach focuses on in-depth analytics and intuitive interface, making it easier for brands and influencers to understand and interpret their campaign results. However, the most suitable platform will ultimately depend on your team’s specific needs and objectives.

Influencer campaign KPIs can differ depending on the nature of the campaign, platform used, or brand goals. Creating a strong, well-thought-out strategy before launching an influencer campaign, and choosing the right KPIs to track, will make it easier to assess performance and measure success.