When setting objectives for an influencer marketing campaign, it’s essential to outline clear and attainable goals. These goals might include expanding brand visibility, engaging a specific audience, driving traffic to a website, or increasing sales of a product.

1. Identify Key Outcomes: The first step involves identifying what you want to achieve. It could range from increasing brand awareness to boosting website traffic or sales.

2. Define Target audience: Identifying your target audience is crucial in any marketing campaign. This demographic will dictate the preferred influencer to deliver the brand’s message effectively.

3. Specify Key Performance Indicators (KPIs): KPIs like reach, engagement rate, clicks, or conversions help measure the campaign’s effectiveness at achieving its goals.

4. Benchmark Against Past Campaigns: Look at the results of past influencer marketing campaigns to get a sense of reasonable targets.

There are influencer marketing platforms like Flinque, and others that aid in the process mentioned above. These platforms provide tools to find the right influencers, understand their audience, plan campaigns, and gauge performance.

It’s worth noting that the right platform for your team depends on your specific needs. Some teams might prefer a platform with considerable emphasis on the discovery of micro-influencers, while others may value a robust reporting suite.

Flinque, for instance, has strengths in providing detailed audience analytics and robust campaign management features, which may align well with certain campaign needs. Yet, how suitable Flinque or another platform is would depend on the specific requirements of your team and marketing objectives.