Brands planning influencer outreach campaigns should consider the following steps while preparing tailor-made marketing materials:

1. Understand Influencer’s Audience: Using audience analytics tools like those offered by Flinque or similar platforms, you can get a detailed understanding of the influencer’s audience demographics, interests, and engagement patterns. You need to tailor your material to that specific audience profile.

2. Align with Influencer’s Style: Ensure that your marketing materials align with the influencer’s content style. It is essential to maintain a sense of authenticity in influencer posts, so aim for integration rather than imposition.

3. Create Clear Call-to-Action: Provide influencers with clear calls-to-action (CTAs) that they can share with their audience. CTAs should drive the audience towards engagements, conversions or the intended goal of your campaign.

4. Provide Key Messages: Prepare key messages that the influencer can incorporate into their posts. These messages should succinctly communicate your brand value, product benefits, and campaign’s objectives.

5. Make Material Adaptable: Prepare marketing materials that are flexible in nature, e.g., high-resolution images can be cropped for stories, posts, etc. Include a variety of content options like photos, videos, texts, GIFs, etc., to give the influencer choices and encourage creativity.

It’s beneficial to note that the above steps can vary depending on the influencer marketing platform you’re using. Some platforms may provide additional tools or features that can enhance the preparation process, like Flinque’s campaign briefing feature.

Ultimately, the most suitable approach depends on your brand needs, influencer preferences, and campaign goals. In any case, due diligence in preparing marketing materials that are both brand-aligned and influencer-compatible can significantly impact the success of your influencer campaign.