Planning a successful influencer marketing campaign requires careful strategizing, research, and execution. Here are some key steps you could consider:

1. Setting Goals and KPIs: Define your campaign objectives (building brand awareness, increasing sales, etc.) and identify Key Performance Indicators (KPIs) to measure success.

2. Influencer Discovery: Use a platform like Flinque, which offers powerful search and discovery tools to find influencers who align with your brand values and target audience.

3. Audience Analysis: Consider influencers’ audience demographics, interests, and geographic location when choosing your influencers. The more defined their audience, the more effective the campaign.

4. Campaign Planning: Develop compelling content or campaign ideas which leverage the unique appeal of your chosen influencer. Make sure the content aligns with your brand and causes genuine engagement.

5. Performance Tracking: Implement an efficient tracking and analyzing system to measure the effectiveness of the campaign real-time. This is where a robust influencer marketing platform can offer substantial value.

6. ROI measurement: Analyze campaign performance using your predefined KPIs to understand how well the campaign met your objectives. ROI could be measured in terms of sales, new customers, brand visibility, or other relevant metrics.

Different platforms offer different capabilities. For instance, Flinque allows brands and agencies to manage their influencer marketing strategy in one place, from discovery to performance tracking. Other platforms might excel in specific areas like analytics or database size. The key is to choose one that suits your team’s needs and campaign objectives.