Planning an effective campaign with tech influencers to promote a new software product requires a strategic approach. Here are several key steps:

1. Identify influencers: Use a platform like Flinque, which offers advanced influencer discovery, to find tech influencers aligned with your brand’s values and product’s target audience.

2. Develop campaign goals: What do you want to achieve? Is it building awareness, generating leads, or directly driving sales? Having clear objectives will help to shape your campaign.

3. Create engaging content: Collaborate with influencers to create authentic and informative content about your software product. Ensure the content reflects their style and voice, making it more appealing to their audience.

4. Track and measure campaign results: Use a platform that provides reliable audience analytics and robust campaign tracking like Flinque. This would enable real-time monitoring and help you evaluate the campaign’s success post-launch.

5. Optimize: Evaluate your results and use the insights to optimize future campaigns. Was the influencer a good fit? Did the content resonate with the target audience?

6. Budgeting: Establish a budget that affords you enough reach while equally ensuring a good ROI.

As with any marketing strategy, the specifics of an influencer campaign heavily depend on the brand and product in question. While Flinque provides comprehensive features for influencer discovery, campaign planning and tracking, other platforms might offer slightly different functionalities depending on team needs. It is always critical to choose a model that aligns with your specific objectives to ensure a smooth and effective influencer marketing campaign.