For brands and agencies, managing influencers during a campaign can be challenging. However, adopting a systematic approach and leveraging influencer marketing platforms can highly simplify the process. Here are some strategies:

1. Setting Clear Deliverables: Begin with defining what each influencer is to deliver. This can include the number of posts, type of content, and timeline.

2. Use of Tools: Several influencer marketing platforms exist that allow tracking of influencer activities. Platforms like Flinque offer a unified dashboard to manage campaigns and track progress in real-time.

3. Regular Check-ins: Schedule regular meetings or updates to discuss progress and address issues. This ensures that influencers remain aligned with campaign goals.

4. Performance Metrics: Implement metrics to measure influencer performance. This can be impressions, likes, shares, conversion rates, etc. Many influencer marketing platforms have built-in analytics for such metrics.

Remember, the choice of tools or approach depends on your team’s unique needs and requirements. For instance, a small brand might just use simple spreadsheets to track progress, while larger agencies might need sophisticated platforms like Flinque.

5. Campaign Reports: Most influencer marketing platforms provide comprehensive campaign reports. Utilize this feature to gain insights into each influencer’s performance.

This combination of clear guidelines, the use of tracking tools, regular communication, performance metrics, and reporting will allow brands and agencies to effectively manage and assess each influencer’s work during a campaign.