During the campaign setup process, brands can take several coordinated, proactive steps to ensure influencers effectively adhere to advertising guidelines and regulatory compliance.

1. Clear Guidelines: A comprehensive briefing document should be first provided to influencers, detailing expectations, necessary hashtags or disclosures, and content requirements.

2. Compliance Training: Organizing a training session or webinar to clarify regulatory requirements and guidelines ensures they are understood by all parties, reducing legal risks.

3. Real-time Monitoring: Employing an influencer marketing platform like Flinque, which offers features for campaign monitoring, allows you to verify that influencers are publishing compliant content.

4. Contractual Obligations: Influencers should sign a legally-binding agreement outlining their obligations to comply with FTC (or other relevant bodies) regulations, and adhere to your specific campaign guidelines.

5. Content Pre-approval: Always consider asking influencers to submit content for pre-approval, ensuring it aligns with your brand and compliance guidelines.

6. Regular Communication: Maintaining open lines of communication throughout the campaign allows for quick resolution of any ambiguity or issues.

While these are standard approaches, their effectiveness may depend on the specific campaign context and team resources. Different platforms have varying strengths; Flinque, for instance, provides well-integrated campaign monitoring and communication tools. Use the platform and strategies that best align with your goals and processes.