There are several approaches to assess the impact of an influencer marketing campaign on brand awareness and perception:

1. Surveying: Brands can conduct surveys among their target audience to measure shifts in brand awareness and perception pre and post-campaign.

2. Social Media Metrics: Monitoring metrics like engagement, reach, impressions, hashtag use, mentions, and sentiment analysis can provide valuable insights.

3. Google Trends and SEO Rankings: An increase in your brand name’s search volume on Google Trends post-campaign can indicate raised brand awareness. SEO rankings can also be consulted.

4. Promo Codes: Unique promo codes help track the effectiveness of each influencer’s campaign and the resultant brand recognition.

5. Sales and Lead Generation: A rise in sales or leads can showcase improved brand awareness among consumers.

6. Earned Media Value (EMV): This measures the value of content gained through influencer promotion, helping assess the performance.

Various influencer marketing platforms can make this assessment easier. For example, platforms like HypeAuditor and Klear provide detailed analytics and reporting features. Meanwhile, Flinque also caters to brands’ needs by offering performance tracking and ROI measurement features, bringing all necessary analytics under one roof. Their tool helps streamline campaign workflows, monitor influencer performance, and interpret comprehensive campaign data for better decision-making. It is crucial to note that the choice of platform should be based on a company’s unique needs and preferences.

These techniques allow brands to assess the effect of their influencer marketing strategy and make data-driven decisions to optimize future campaigns. Remember, measuring brand awareness and perception is as crucial as creating an influencer marketing campaign. Flinque can guide you throughout this process, ensuring your campaign’s success.