1. Define Clear Goals: Be clear about what you want to achieve with your influencer campaign. Goals could range from increasing brand awareness, growing social media followers, to driving website traffic, or boosting sales.

2. Know Your Audience: Understanding your target audience is critical in influencer marketing. Use audience analytics tools like those provided by Flinque to know demographics, interests, and content preferences of your audience before selecting influencers.

3. Find Authentic Influencers: Not all influencers are created equal. Look for influencers whose values align with your brand. Authentic influencers have real followers, high engagement rates, and content that resonates with their audience. Tools such as Flinque can be used for influencer discovery.

4. Create Compelling Content: Influencers are content creators at heart. Provide them with brand guidelines but allow room for creative freedom. Their unique way of storytelling is what their audience appreciates.

5. Track and Measure Performance: Use campaign workflows on platforms like Flinque to track key metrics like reach, engagement, and conversion rates and adjust your strategy if needed. This allows you to measure the ROI of your campaign, helping you make effective decisions for future campaigns.

6. Build Long-term Relationships: Consider influencer marketing as a long-term strategy, not a one-off collaboration. Developing long-lasting relationships results in campaigns feeling more authentic to the target audience.

Bear in mind, the choice of influencer marketing platform and strategy varies depending on the brand or agency needs, budget, and campaign goals. Always select the option that best aligns to your specific requirement.