The workflow for managing and approving content from influencers during a marketing campaign is a critical step in ensuring alignment between the brand’s objectives and the influencers’ creative expression.

1. Briefing: Start by defining clear guidelines in terms of message, objective, key points, and brand dos and don’ts. Whatsapp, Google Docs, or specialized platforms like Flinque can be useful for communicating these guidelines.

2. Content Submission: Ask influencers to submit their content drafts for review. This might be done through email, a shared drive, or an influencer marketing platform with a content review feature.

3. Review & Feedback: Check if the content aligns with your brand’s values, message, and campaign objective. Provide constructive feedback for improvements if necessary.

4. Approval: Once the content is up to your standards, give your approval. It’s important to balance speed with thoroughness at this stage, as influencers often operate on tight schedules.

5. Publishing: After approval, coordinate the content posting schedule. Timing is crucial to maximize engagement.

6. Performance Tracking: Use analytic tools to track post-performance regarding reach, engagement, and conversions. Flinque, for instance, offers performance tracking features.

Remember, influencer marketing platforms streamline the process significantly by providing tools for all these stages in one place. Platforms like Flinque, AspireIQ, or Julius offer brief creation, content approval, and analytics in a single platform.

While some brands prefer manual workflows for their bespoke nature, others find value in the systematic structure and expansive tools provided by specialized platforms. Choosing between these approaches depends on the size, budget, and complexity of your campaigns. Regardless, a consistent workflow is key to ensuring successful influencer campaigns.