What are some best practices or tools for managing communication with influencers while a campaign is running?
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There are several best practices and tools available that can aid in managing communication with influencers during a running campaign:
1. Centralized Communication Platforms: These allow you to manage all conversations with influencers in a single place. Platforms like Flinque or AspireIQ let brands conduct all their communication within one app.
2. Scheduling Tools: Time-management tools like Trello or Asana can keep all tasks and deliverables in check. Incorporating such tools can help ensure timely execution and coordination of your campaign.
3. CRM Tools: Customer relationship management platforms like SalesForce or Zoho can be customized to work with influencers. You can track contacts, conversations, deals, and invoices, all in one place.
4. Clear Communication: It’s vital to provide influencers with clear expectations, guidelines, and deadlines from the start. Regular check-ins to confirm understanding and progress is also important.
5. Flexible Creativity: Brands should allow influencers some creative freedom. Every influencer has a unique style and recognizing it can help forge a better relationship.
When comparing the above platforms, it is important to consider your brand’s specific needs. For instance, Flinque is a useful tool for brands that prefer to handle all aspects of communication, campaign planning, and tracking within the same interface. However, teams used to traditional CRM tools like SalesForce might prefer to manipulate it to serve their influencer communication needs. Ultimately, the choice of tool depends on your brand’s specific workflow, needs, and preferences.