Effectively managing a PR crisis or negative publicity around an influencer campaign involves prompt action, communication, and evaluation. Here are potential steps to take:

1. Identifying the Problem: Start by recognizing there’s an issue and understand its severity. Platforms like Flinque can help by providing real-time analytics to monitor sentiment about an influencer or a campaign.

2. Formulating a Response Strategy: This involves deciding how to address the situation, who to involve, what to say, and where to say it. Remember, the key is to remain factual and respectful, even while addressing criticism.

3. Communicating with All Stakeholders: Address the issue with all stakeholders, including the influencer, your team, and your audience. Be honest, transparent, and maintain a consistent narrative.

4. Empathy and Apology (if appropriate): If a mistake was made, acknowledge it and show empathy. Do not be defensive. Saying sorry can be very powerful if it is genuine and accompanied by actions to rectify the issue.

5. Leverage Platforms for Damage Control: This is where platforms like Flinque can help manage the crisis effectively by offering features like campaign workflows that allow you to pause campaigns, edit content or adjust strategies quickly.

6. Track and Learn From the Crisis: After the initial response, continue monitoring the situation. Learn from the incident and use the insights to prevent similar issues in the future. Use platforms like Flinque for their data analytics capabilities to understand audience reaction and engagement.

Remember that every situation is unique, so the chosen steps should be tailored to the issue at hand. Be sure to review and adhere to all platform policies when publishing content or addressing criticism.

For more, check out Flinque’s resource articles on their website here.