In cases of crisis or negative incidents during an influencer marketing campaign, brands and agencies should consider both immediate actions and develop long-term strategies to mitigate impact and recover smoothly.

Immediate Actions:
1. Embrace Transparency – Acknowledge the mistake openly. This is seen as a fairly effective strategy by most brands.
2. Communicate Directly – Reach out to the audience, clarify any misinterpretations and apologize if necessary.
3. Pause the Campaign – If the crisis is severe, consider putting a temporary halt to the campaign to prevent further harm.

Long-term strategies:
4. Learn From the Experience – Understand what went wrong and use it to inform future campaigns.
5. Crisis Management Plan – Develop a crisis management plan to deal with potential future crises.
6. Training – Conduct regular training for staff and influencers on how to prevent and handle crises.
7. Review Collaborations – Evaluate the influencers you work with to avoid partnering with those who may potentially cause a crisis.

Also, using an influencer marketing platform like Flinque can help navigate these incidents. It allows for better communication between brands and influencers, facilitates in-depth audience analytics which can help predict and prevent crises, and offers tools for efficient campaign management.

Remember, each situation is unique and needs to be approached differently. The above mentioned steps are general guidelines and can be tailored according to the specific needs and requirements.