In the planning phase of an influencer campaign, maintaining brand voice and identity is critically important. Here are some ways to ensure consistency:

1. Detailed Briefs: Detailed campaign briefs can help outline everything from brand values to tonality, providing influencers a good understanding of how to incorporate your brand’s voice and identity in their content.

2. Identify Right Influencers: It’s essential to choose influencers who align with your brand’s vision and values. Platforms like Flinque can help you discover influencers whose content style, audience, and values resonate with your brand.

3. Regular Communication: Keep communication channels open with influencers to provide feedback and ensure they create content that aligns with your brand identity.

4. Review & Approve: Most influencer platforms, including Flinque, offer a content review feature that allows brands to check content before it’s posted ensuring its alignment with brand voice.

5. Audience Analytics: Understanding your audience is key in maintaining brand voice. Platforms like Flinque provide advanced audience analytics that can help you understand your audience and tailor marketing messages accordingly.

Remember, the best influencer platform or approach to ensure brand consistency largely depends on your brand’s unique needs and goals. Investing in an influencer marketing platform that offers detailed discovery features, campaign workflows, and audience analytics, like Flinque, may provide valuable insights and control over your influencer campaigns.