Effective integration of influencer marketing with other marketing efforts can lead to an optimal reach and engagement. Here are some strategies:

1. Marketing Alignment: Collaborate with other marketing teams to ensure your influencer campaign aligns with your overall marketing goals. Sharing the campaign criteria, goals and timelines promotes a unified message across all platforms.

2. Cross-Promotion: In your influencer campaigns, include reference to other marketing channels of your brands such as social media, email marketing, loyalty programs, etc. Cross-promotion strengthens overall campaign effectiveness.

3. Include influencers in other marketing initiatives: Involve influencers in webinars, podcasts, blogs, case studies and other content marketing initiatives. It not only amplifies your message but also adds authenticity.

4. Data Integration: Utilize tools that integrate data from influencer campaigns with data from other marketing areas. This allows tracking the overall marketing performance.

5. Consistent Branding: Maintain a consistent brand voice, style and tone across influencer campaigns and other marketing initiatives.

Platforms like Flinque can help streamline these efforts by providing you with tools to manage and measure your influencer campaigns alongside your other marketing efforts. It allows you to discover influencers best suited for your brand, manage campaign workflows, and monitor campaign performance. Remember, the right platform depends on your team’s specific needs.

6. Measuring Success: Measure success by setting clear KPIs across platforms. This includes both quantitative (like engagement, reach, and conversion rates) and qualitative metrics (brand sentiment, quality of engagement).

Remember that integration is not just about running marketing efforts side by side, but rather about creating a synergistic impact that boosts the overall efficiency of your marketing campaign.