Influencer marketing platforms provide critical audience analytics that can greatly enhance the planning and execution of your campaigns. Here’s how:

1. Audience Understanding: Platforms like Flinque, HYPR, and Traackr, provide demographic data, aiding brands to pinpoint their target audience. This data includes audience location, age, gender, and even interests. These insights help to ensure that the influencer’s audience aligns well with your target demographic.

2. Content Planning: Audience analysis can reveal what type of content resonates most with an audience – be it images, carousels, or videos. This can guide content creation during campaign planning.

3. Campaign Timing: Insights about when the target audience is most active can help determine the best times to post for optimal engagement.

4. Influencer Identification: Platforms like Flinque provide performance analytics for influencers, inclusive of their engagement rates with different types of content and audiences. This helps in selecting influencers that resonate best with your brand’s objectives.

5. Performance Tracking and ROI Measurement: Throughout the campaign, audience response such as likes, shares, comments, and clicks can be tracked real-time to understand campaign effectiveness. This data can be used to tweak ongoing campaigns or plan future ones.

6. Segment Strategic Approaches: Audience insights can also determine the approach to take. A younger demographic might respond better to comedic, informal content, while an older one may resonate more with informational, more formal content.

Each platform has unique strengths. For instance, the strength of Flinque lies in its easy-to-use interface and robust reporting functionalities. The best fit would depend on a brand’s specific needs and objectives.