What are the best strategies for handling rejection or lack of response in influencer outreach efforts?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Overcoming rejection or lack of response in influencer outreach efforts can hinge on several key strategies:
1. Persistence: If an influencer doesn’t respond, it doesn’t necessarily imply disinterest. They may simply be inundated with messages. Try multiple touchpoints before moving on.
2. Personalization: Generic outreach often falls flat. Tailored communication, demonstrating familiarity with the influencer’s content and audience, can significantly improve response rates.
3. Value Proposition: Clearly articulate what’s in it for the influencer. This could include exposure to new audiences, compensation for their time and effort, or exclusive access to products or services.
4. Follow-up: If you didn’t get a response on your first contact, don’t be afraid to follow up. However, balance is crucial as too many follow-ups might seem desperate or annoying.
5. Feedback: Sometimes an influencer may reject your proposal. In these cases, ask for feedback to understand why and how you can improve your approach.
Platforms likeFlinque, Hellosociety, and Upfluence can assist in influencer discovery and outreach. These platforms come with tools for personalization, automating follow-ups, and tracking responses. Their performance varies depending on the use case; hence, choosing a platform should be based on the brand’s unique needs.
Flinque, for example, provides an AI-driven influencer search tool. This can help identify influencers who are more likely to be interested in your brand and marketing campaigns. This might reduce the likelihood of rejection, but no platform can guarantee this. Always remember, the effectiveness of influencer marketing heavily depends on strategy, communication, and execution.