When it comes to managing and mitigating negative responses or crises in influencer campaigns, here are a few strategies that brands and agencies can utilise:

1. Planning: Prior to beginning any campaign, formulate a crisis management plan. This should include guidelines on how to handle negative responses, who should be the spokesperson, draft responses, and the chain of command for approvals.

2. Influencer Selection: Opt for influencers with a good track record and positive brand image to minimize risk. Using an influencer marketing platform like Flinque can facilite this selection process as it offers comprehensive deep-dive analytics on each influencer.

3. Clear Communication: Maintain open and direct dialogue with your influencers. Make sure they fully understand the brand values, campaign goals, and potential backlash scenarios.

4. Continuous Monitoring: Use social listening tools to stay aware of conversations around your brand. Many influencer marketing platforms, including Flinque, offer these features.

5. Speedy Response: Respond swiftly to negative comments to control the narrative. Ignored negative sentiments can spiral out of control quickly.

6. Transparency and Authenticity: Authentic and sincere messaging often holds a favorable appeal to audiences. If something goes wrong, owning up and making necessary amends can help rebuild trust.

While managing negative responses may vary depending on the situation, having a proactive approach can often alleviate potential crises. The specific tools and processes used in these steps would depend on the unique needs and priorities of the brand or agency.