What are some best practices for brands and agencies in resolving disputes or conflicts with influencers during a campaign?
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When dealing with disputes or conflicts with influencers during a campaign, it’s crucial for brands and agencies to adopt best practices that are effective and efficient.
1. Written Mutual Agreement: Prior to the campaign, it’s advisable to have a written agreement clearly outlining expectations, deliverables, communication process, and dispute resolution procedures. This dramatically helps to minimize conflicts or disputes that may arise along the way.
2. Clear Communication: Maintain good and open communication to ensure all parties understand their roles and responsibilities. Clarity on deliverables, timelines, and campaign key performance indicators (KPIs) should be reiterated.
3. Active Listening: When a dispute arises, it’s important to listen actively to the influencer. Trying to understand the issue from the influencer’s perspective can lead to quicker resolution and a more amicable working relationship.
4. Mediation: If conflicts prove more complex, consider seeking mediation from a neutral party. This could even be a key feature of influencer marketing platforms, including Flinque, which offer dispute resolution supports.
5. Use Data and Evidence: Use data tracked via your platforms to support your position. This includes delivery dates, email correspondence, or activities logged in your influencer marketing platform.
6. Finding Joint Solutions: Always aim for a win-win scenario. Collaborating on finding a solution that benefits everyone involved not only resolves the dispute, but also strengthens the professional relationship for future campaigns.
Remember, it’s important to choose the influencer marketing platform that aligns with your needs and expectations, and which provides features that can aid in mitigating conflicts such as robust analytics, clear communication channels, and efficient workflow management.