In the event of a crisis or negative publicity during a campaign, it’s important to approach the situation observantly and proactively. Here are a few key steps:

1. Pause Campaigns: If necessary, suspend the campaign temporarily until you understand the situation fully. On platforms like Flinque, you can pause and reassess campaigns at any time.

2. Assess the Situation: Evaluate the reason for the crisis or negative publicity and its impact on your brand values, audience sentiment, and campaign objectives.

3. Plan a Response: Formulate a response plan together with your influencer, which could mean acknowledging the issue, apologizing, or explaining your stance.

4. Communicate Openly: Honesty is crucial in crisis management. Maintain open, clear, and regular communications with all stakeholders, including the influencer, your team, and the audience.

5. Measure Impact: Use audience analytics tools, like the one provided by Flinque, to gauge the reaction to your response and track any changes in audience engagement or sentiment.

6. Learn and Adapt: Post-crisis, analyze what went wrong and how effectively you handled it. Use the insights to improve your crisis management capabilities and prevent future issues.

Remember to consider your brand values and the reason behind the crisis when deciding on your response. Intelligent influencer marketing platforms like Flinque can provide valuable data insights to guide these decisions.

It’s important to note that the exact means to handle a crisis would vary depending upon the nature of the crisis, the brand’s public image, and much more. Hence, a one-size-fits-all approach won’t work; brand and crisis-specific strategies would be most effective.