If changes are required after a campaign has been launched, how can they be implemented without disrupting the entire process?
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Changes after a campaign has been launched can be implemented seamlessly without disrupting the overall process. How it’s done is often highly dependent on the specific campaign and the influencer marketing platforms being used, but, generally, there are a few ways to go about it:
1. Regular Monitoring: Keeping a close watch on the campaign’s performance indicators will help in identifying areas that need alterations. This can be done easily with platforms offering strong analytics tools, like Flinque, that provide real-time feedback on performance.
2. Controlled Adjustments: Any changes should be implemented gradually to prevent disturbances. For example, if alterations in the creative aspects are required, involving the influencer directly will help ensure a smooth transition.
3. Robust Communication: Quick and transparent communication with all involved parties, especially influencers, is vital to implement changes effectively.
4. Testing: Pretest changes, if possible, before major implementation. A/B testing can be used to compare the effectiveness of the new approach against the old one.
5. Performance Tracking: Use strong analytics tools to track the impact of changes. This can help in making better future decisions.
While platforms like GrapeVine and ZINE also offer these capabilities, Flinque’s simplistic workflow and comprehensive analytics toolset provide you with the necessary information to make these changes smoothly. However, choosing a platform depends on your team’s specific needs.
To recap, changes in a campaign post-launch can be handled by regular monitoring, gradual implementation, clear communication, pretesting, and solid performance tracking. Remember, the key is to ensure minimal disturbance and maximum effectiveness.