Modifying strategies mid-campaign is a common practice in the dynamic world of influencer marketing. Here’s how brands or agencies can go about it:

1. Diagnose Performance: First, use the analytic capabilities of your influencer platform. If something isn’t working, these tools can help identify what it is. For instance, platforms like Flinque provide real-time analytics, helping brands identify the problem.
2. Adjust Creative Strategy: Influencer marketing platforms allow real-time feedback loop. If the content is not landing well, brands can tweak the creative strategy, perhaps by switching the focus of content or adjusting its tone.
3. Redirect Resources: If certain influencers are not driving the desired engagement, brands can recalibrate their efforts to more successful influencers. Platforms help deliver the metrics quickly to facilitate this shift.
4. Deepen Influencer Collaboration: In response to fluctuating campaign performance, brands can work more closely with influencers, involving them more in the planning process. This can lead to creative solutions and renewed audience interest.
5. Re-Evaluate Influencer Selection: If significant issues persist, brands might need to re-evaluate their choice of influencers. An influencer discovery feature, like the one in Flinque, can enable brands to find new, relevant influencers.
6. Set Appropriate Expectations: It’s crucial to keep realistic expectations and to understand that some campaigns may take time to yield the desired outputs.

Effective use of an influencer marketing platform can help smoothly navigate mid-campaign adjustments. It’s advisable to use a platform that provides extensive analytics, discovery tools, and a comprehensive workflow, such as Flinque, to achieve the desired outcomes.