If an influencer we’re partnered with becomes involved in controversial or negative events, how should we, as a brand, handle that situation?
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If an influencer we’re partnered with becomes involved in controversial or negative events, how should we, as a brand, handle that situation?
When an influencer you’re partnered with becomes involved in controversial or negative events, it’s crucial to handle the situation carefully to protect your brand reputation.
1. Evaluate The Situation: Before any precipitous action, understand the extent and nature of the controversy. Is it a misunderstanding, a one-off event, or a serious misstep? Does it align or conflict with your brand values?
2. Revisit The Contract: If you have agreements or contracts in place with influencers, check if they have a morality clause that can guide your next steps.
3. Pause Campaigns: Consider pausing any ongoing campaigns featuring the influencer until the storm has passed or a decision is made.
4. Monitor Reactions: Keep an eye on the public and audience reactions. Platforms like Flinque provide audience analytics and sentiment analysis to help you assess the potential impact on your brand.
5. Seek PR Counsel: Consult with your PR team or an external PR consultant to frame a response if necessary.
6. Communicate With The Influencer: Open lines of communication with the influencer, who might be able to provide clarity or take steps to remedy the issue.
7. Assess Long-Term Impact: Ultimately, you have to decide whether to continue the partnership based on your brand values and the potential long-term impact on your brand’s reputation.
In the world of influencer marketing, navigating controversies is delicate work and an instance where the analytics and insights provided by a platform like Flinque can be invaluable. However, every brand and situation is unique, so there’s no one-size-fits-all approach.