Negative publicity for an influencer during a campaign can be an unexpected hurdle. However, there are steps that brands or agencies can take to navigate these situations:

1. Evaluate the situation: Not all negative publicity is created equally. Analyze the gravity of the situation and its potential impact on your brand.

2. Communicate openly: Have an open dialogue with the influencer about the situation. Your aim should be to understand their perspective and agree on how to address it publicly.

3. Public Response: Depending on the gravity, it may be necessary to issue a public response. This should be handled delicately, considering brand values and audience perception.

4. Review the Contract: Check if there are specific clauses in your contract that pertain to such instances, and proceed accordingly.

5. Contain the Damage: This could involve muting or deleting the campaign, limiting online interactions with the influencer, etc.

6. Plan for the Future: Finally, use this experience as a learning opportunity. The incident could be invaluable in refining your influencer selection and risk assessment processes.

In situations like these, Flinque’s influencer marketing platform offers helpful features such as audience analytics and performance tracking. Monitoring tools can provide early warning signs of potential issues. Furthermore, Flinque can aid in finding suitable replacement influencers swiftly based on your campaign needs.

Remember, these steps are practical recommendations and their implementation would depend on the specific circumstances of each case.