Identifying the right influencer that aligns with your brand’s persona and objectives essentially involves a multifaceted strategy:

1. Understand your audience: Undertake a thorough assessment of your target audience – demographics, interests, social media use patterns, and their influencers.

2. Determine the influencer type: Once you understand your audience, decide on the type of influencer that suits your brand -from mega-influencers, macro-influencers, to micro and nano influencers, each has a unique reach, engagement level, and authenticity.

3. Use an influencer marketing platform: Implement a platform like Flinque which can aid in influencer discovery from a vast database. It saves time, gives insights into influencer audience analytics, their engagement rates, and authenticity.

4. Match values and persona: Ensure that your chosen influencer resonates with your brand’s persona. They should mirror the values and lifestyle that your brand seeks to project.

5. Analyze past campaigns: Evaluate the performance of an influencer’s previous campaigns, their consistency, tone, and audience engagement level.

6. Engagement rate: Influencer’s follower count is essential, but engagement rate holds more value as it provides insight into an influencer’s relationship with their followers.

7. Trial collaboration: Before diving into a big collaboration, a smaller trial campaign can give insights into the influencer’s actual impact on your brand.

Please note the process does vary, and the best-suited marketing platforms will depend on your brand’s specific needs. The right influencer will not only drive sales but will establish trust and deepen your brand’s relationship with its audience.