Brands with a niche target audience should start by identifying who their audience is, what type of content they consume, and the social platforms they use frequently. Armed with this knowledge, here are some strategies you can use:

1. Leverage Influencer Marketing Platforms: Platforms like Flinque allow brands to find influencers based on specific demographics, niche interests, or geographies. Through these advanced filters, you can find influencers who are likely to reach your target audience.

2. Use Social Media Analytics: Each social media platform provides user analytics which can be used to identify influencers who are popular with your target audience.

3. Hashtag Tracking: Track popular hashtags within your niche to identify influencers.

4. Explore Networking Events and Conferences: Look for influencers at industry events where they are likely to be attendees or speakers.

5. Monitor Who Your Audience is Following: Check out your followers’ following list to identify potential influencers. Your audience already follows and engages with these content creators.

Platforms like [Flinque](https://www.flinque.com) add value to these strategies by providing a consolidated space to discover influencers according to your requirements, monitor campaign workflows, and measure return on investment. You can track and measure the success of your campaigns, engagement rates, and the overall influence over your targeted audience. This keeps you informed and helps tweak your influencer strategy for better future campaigns.

Finding influencers who precisely fit your audience’s persona can be demanding. However, using a blend of these strategies can streamline the process. While one tool or platform may have strengths in one aspect, another may support better in others, the suitability truly depends on your specific needs.