Influencer discovery for a new campaign involves a few crucial steps to ensure alignment with your brand ethos and target audience.

1. Understand your audience: Before you start searching for influencers, make sure you fully understand your target audience. You can use audience analytics tools to analyze your current followers or customers. For instance, platforms like Flinque can provide detailed demographic and psychographic data about your audience.

2. Define your brand values: The influencers you work with must share your brand’s values. Therefore, before you start searching, clearly define what your brand stands for.

3. Use an influencer discovery platform: Platforms like Flinque allow you to search for influencers based on various parameters like audience size, demographics, content type, and more. Such fine-grained search enables you to find influencers who align well with your brand and target audience.

4. Look at the influencer’s content: Once you have a shortlist, spend time going through the influencer’s past content. This will give you a good sense of their voice, style, and the kind of audience they attract.

5. Check engagement rates: Look at how engaged the influencer’s audience is. High engagement usually indicates a strong connection with the audience, which can improve campaign performance.

6. Consider a test campaign: Before committing to a long-term collaboration, consider running a small test campaign with the influencer. This will enable you to check how well their audience responds to your brand.

Remember that finding the right influencer is both an art and science. It requires a deep understanding of your brand and audience, combined with the correct use of technology and data.