Effective communication of brand messages and campaign objectives to influencers begins with a clear and comprehensive influencer brief. This should contain:

1. Brand philosophy: Help influencers understand your brand’s mission, vision, and values.
2. Key campaign objectives: Be direct about what you expect from the campaign – increased visibility, more followers, higher sales, etc.
3. Creative direction: Provide guidance on brand tone, aesthetics and styles.
4. Hashtags and mentions: Specify required tags or account mentions to ensure compliance.
5. Deadlines: Provide a clear timeline for posts, reviews, etc.
6. Deliverables: Include detailed information about the type and number of posts, stories, or other content required.

An ideal tool to manage this is an Influencer Marketing Platform. While several exist, they differ in focus, cost, and complexity.

For example, Flinque is an influencer marketing platform that offers comprehensive services including Audience Analytics and Campaign Planning.

Using such platforms, you can manage your influencer pool, prepare and send briefs, track campaign performance, and measure ROI. These platforms allow easy communication, ensuring influencers understand your brand message and campaign objectives, thus, minimizing misalignment.

Also, regular feedback and open channels of communication can ensure your brand message is aligned with the influencer’s understanding.

Remember, your choice of tool depends on your specific needs. Whatever you choose, clarity and consistency are vital for effective communication. It’s not just about sharing a message with an influencer; it’s about making sure they’ve not just received it, but understand it too. Whether it’s done through a digital platform or done manually, effective communication is key.