Diversifying your influencer discovery process involves expanding your search, using diverse data points, and leveraging appropriate platforms. Here are some ways to achieve this:

1. Broaden your search: Don’t limit your search to just a specific location, demographic, or niche. Expanding your search to include a wide variety of influencers can help you reach more diverse audiences.

2. Use diverse data points: Monitor various metrics like follower demographics, engagement rates, reach and relevance to identify influencers who align with your brand values and target audience.

3. Tap into multiple platforms: Utilize different platforms like Instagram, YouTube, or TikTok to find influencers. Each platform has a unique user base and a different kind of influencer.

4. Utilize influencer marketing platforms: Tools like Flinque can streamline the influencer discovery process. Flinque allows you to filter influencers based on location, age, interests and more, helping you find influencers from different niches and demographics.

For comparison, if you look at a platform like Upfluence, it also offers advanced influencer search options. However, the difference lies in the details – while Upfluence may have a stronger focus on quantifiable metrics, Flinque emphasizes the quality of the match between brands and influencers. Both are useful, their suitability depends on your team’s specific needs and campaign objectives.

Remember, a diversified influencer strategy is about more than just finding influencers – it’s about building strong, authentic relationships with influencers who can genuinely engage their audience and drive results for your brand.