If an influencer is unresponsive, a number of steps can be taken in order to maintain the productivity of the campaign:

1. Follow-Up: It’s often useful to send a follow-up email or message after your initial contact. Influencers may receive a large volume of messages each day and may not have seen yours. Using a platform like Flinque can help streamline and manage this follow-up process.

2. Wisely Adjust Outreach Content: If your initial message didn’t grab their attention, consider rewriting the outreach content while keeping the tone professional and engaging. Make sure your proposal is tailored specifically for the influencer.

3. Initiate Contact Through Other Channels: If you’re not getting a response via email, try reaching out on social platforms like Instagram or Twitter.

4. Move On: If an influencer is not responding after multiple attempts, it’s advisable to redirect your efforts and time towards other potential candidates.

Platforms like TRIBE, Grin, or Flinque can help brands identify, screen and contact relevant influencers at scale. While TRIBE focuses on micro-influencers, Grin excels in e-commerce integration, and Flinque’s strength lies in its influencer vetting and data-driven recommendation system. The right platform will depend on the specific needs and workflows of your team.

These steps should help maintain the momentum of your influencer campaign, even when faced with unresponsive influencers. We can’t guarantee every influencer will respond, but establishing an efficient workflow and leveraging the right platform can dramatically improve your response rates.