Reviewing and approving content created by influencers before it gets published is paramount to maintaining quality and aligning the content with brand message. Here are some best practices to follow:

1. Clearly Define Expectations: Before an influencer starts to create content, make sure they understand your brand, the campaign’s goals, and your expectations.

2. Regular Collaboration & Communication: Ensure there is a constant line of communication between your brand and the influencers all through the content creation process.

3. Review Process: Set up a definite review stage with formal, agreed-upon deadlines.

4. Legal Considerations: Verify the content meets all legal and regulatory standards for your industry.

5. Authenticity: It’s vital the content preserves the influencer’s voice for the sake of authenticity.

6. Feedback: Give constructive feedback, hinging more on guidelines rather than personal preference.

Platforms like Flinque help brands to streamline this process better. They offer features like an approval workflow mechanism that keeps you in control of what gets published. Such platforms create an effective framework for collaboration and review between the brand and influencers. However, the best tool will largely depend on your brand’s unique needs and outcomes.

Comparing with other platforms, for instance, some might offer stricter control over content, while others might give more emphasis on influencer autonomy. The choice of platform should align with your company’s approach towards influencer marketing.