Effective allocation of funds during the campaign planning stage of an influencer marketing program can make or break success. Here are some tips and best practices:

1. Define Your Budget Early: Crucially, know how much you can afford to spend before even beginning to plan your influencer marketing campaign. This will affect every future decision.

2. Choose Your Influencers Wisely: Not all influencers are equal in pricing. Micro-influencers, for example, often provide a more cost-effective solution while reaching highly engaged niche audiences.

3. Invest in Influencer Discovery Tools: Tools like Flinque help you find influencers who perfectly match your brand ethos and target audience, making every dollar spent more impactful.

4. Be Clear About Deliverables: Be precise about what you expect from the influencer – number of posts, type of content, and posting schedule. This will eliminate misunderstandings that can lead to cost overruns.

5. Negotiate: Prices aren’t always set in stone, especially for influencers who truly believe in your brand or product. However, respect their effort and viewer base.

6. Monitor and Track Performance: Use campaign tracking tools and analytics to assess whether your spending is leading to the expected outcomes and adjust accordingly.

There are a lot of influencer marketing platforms which can aid in effective fund allocation. Flinque is one such tool. It provides detailed analytics and audience insights, allowing you to optimize your budget allocation on influencers who are likely to provide the best ROI for your brand.

Remember, choosing the right platform is contingent on your individual needs. Each offers unique features, and depending on your goals and resources, different platforms may be more suited to your needs. Make a comprehensive evaluation, keeping in mind not only the features but also ease of use, support, and pricing.

In summary, effective fund allocation requires strategic planning and making informed decisions throughout the campaign. With the right approach and tools, you can maximize your return on investment in influencer marketing.