1. Planning: An optimal strategy starts with meticulous planning. Understanding your influencer marketing objectives is key. Are you aiming for increased brand awareness, engagement, or conversion? This will guide resource allocation.

2. Resource Distribution: Following this, dividing resources across influencers in your campaign is important. Factors like reach, relevance, and the cost-per-post of influencers should be considered.

3. Utilize Influencer Marketing Platforms: Platforms like Flinque can help automate much of the process through catching audience insights, influencer discovery and performance analysis. This can save time, bring better results and ease management.

4. Collaborative decision-making: A centralized decision-making process often helps in efficient resource management. Involving all stakeholders (brands, influencers, agencies) via common platforms can help in making decisions based on collective feedback.

5. Track and Optimize: Regular tracking and optimizing of campaigns is fundamental. Platforms often give you insights on the ROI of your influencer investment, identifying top performers for future campaigns, and demonstrating audience engagement.

6. Automate where possible: Task management tools and automated workflows can be helpful in managing various steps in the campaign process. They help in saving time and prevent human errors.

Remember, every campaign might need a different strategy and your best bet will be a combination of effective planning, using the right influencer marketing platform, and constant monitoring. For example, Flinque allows for both practical campaign planning and tracking, plus offers rich analytics that can be super helpful in real-time optimization and making data-based decisions.

Finally, it’s vital to understand that successful influencer campaigns are built on authenticity. So, while budgeting, don’t compromise the creative freedom of influencers, as their genuine content is what truly engages the audience.