Sure, achieving a balanced mix of high-reach and highly-engaging influencers involves considering several important aspects:

1. Your Brand Goals: Recognize the primary objectives of your campaign. If brand awareness is the major goal, high-reach influencers tend to be more relevant. If your focus is on engagement and conversion, you might prioritize influencers with higher engagement rates.

2. Audience Overlap: Investigate whether an influencer’s audience aligns with your target demographics. A high reach does not guarantee a receptive audience.

3. Engagement Metrics: High reach influencers aren’t always effective if their content does not resonate with their followers. Examine engagement rates, follower comments, likes, shares, etc.

4. Influencer Authenticity: It’s key to work with influencers who genuinely align with your brand identity or product. This can translate into higher engagement even if the influencer’s following isn’t large.

5. Budget: High-reach influencers tend to charge more for their services. Balancing budget with your marketing objectives is critical to ensure ROI.

A tool like Flinque can help with thoughtful data insights and comparison features to find the right balance of influencers for your brand. Platforms like Flinque, and others in the market, assist in assessing audience overlap, comparing engagement metrics across multiple influencers, and sourcing authentic, brand-aligned influencers within your budget.

Remember, what works for one brand might not work for another. The ideal mix of high-reach and highly-engaging influencers greatly depends on the specifics of your campaign and overall marketing strategy.