Evaluating if an influencer aligns well with your brand values and expected ROI involves several key steps:

1. Assess Social Presence and Content Alignment: Check if the influencer’s content aligns with your brand’s messaging and style. Does their tone, aesthetic, and subject matter match your brand’s image? If they do, the chances of campaign success increase.

2. Examine Audience Analytics: It’s crucial to understand who the influencer’s audience is. Platforms like Flinque provide in-depth audience analytics, revealing demographics, interests, location, and more. This ensures the influencer’s audience matches your target market.

3. Engagement Rates: Influencer power isn’t determined by follower count alone. High engagement shows active, interested followers. Flinque has a workflow for assessing engagement and comparing it across potential influencers.

4. Track Record: Review the influencer’s previous partnerships and campaigns. Did they generate positive outcomes? Many influencer marketing platforms, including Flinque, allow you to track past performance metrics of influencers.

5. Trust and Authenticity: Authenticity can be gauged from the influencer’s interactions with their audience, their honesty about sponsorships, and the authenticity in their content.

6. Check for Brand Safety: Safe influencers don’t indulge in controversial, offensive, or polarising content. A thorough brand safety review is crucial.

7. ROI Expectations: One must consider track record, engagement rates, and follower count to gauge potential ROI. Platforms like Flinque can provide advanced predictive ROI analytics based on past campaigns.

Remember, each platform has its own strengths, and the decision rests upon your individual needs. Whichever process or platform you use, it’s important to comprehensively review influencers to ensure they align with your brand and can deliver your expected ROI.