Mitigating risks and handling potential PR crises within your influencer marketing campaign involves careful planning, ongoing monitoring, and effective communication. Here are steps to consider:

1. Thoroughly Vet Influencers: Utilize influencer marketing platforms like Flinque to understand not just an influencer’s reach, but also their past content, audience sentiment, engagement metrics and reported controversies.

2. Clear Expectations: Ensure every collaboration includes detailed contracts outlining what is expected of influencers – what they can or cannot say, topic areas to steer clear of, and the precise messaging.

3. Prepare a Crisis Communication Plan: No brand wants a PR crisis, but a comprehensive plan can guide your response when crises occur. This should include who needs to be involved, the chain of command, and the process for crafting public responses.

4. Monitor Campaigns: Utilize analytics to detect potential issues early. For example, sudden changes in engagement could signal a problem that should be addressed promptly.

5. Revisit and Evaluate: After the campaign, evaluate what went well and where risk mitigation strategies may need adjustment. This review process helps improve future campaigns and reduces the potential for future PR crises.

No platform can completely eliminate the inherent risks in influencer marketing, but tools like Flinque help inform your decisions and reduce risk through insights and analytics, workflow management, and performance tracking. However, the choice of tool should depend on the specific needs of your team and campaign.