When setting up compensation structures for influencers, brands and agencies should consider several factors:

1. Performance-Based Compensation: Consider paying influencers based on the performance of their content (clicks, conversions, etc.). This aligns the influencer’s interests with your brand, ensuring they work hard to encourage conversions. Platforms like Flinque offer campaign performance tracking, allowing brands to easily manage and measure this.

2. Influencer Type: The type of influencer (micro, macro, or celebrity) can affect the pricing strategy. Smaller influencers may be more open to products or services as compensation, instead of monetary payment.

3. Market Rates: Research standard industry rates prior to negotiation. Various online tools or professional consultations can be used to gain a better understanding of the rate structure.

4. Campaign Complexity: Compensation should reflect the amount of work required. If a campaign involves multiple posts over a longer period or requires high-quality production, higher compensation rates should be expected.

5. Exclusivity: If a brand requires an influencer not to work with similar brands, it may need to offer a higher rate to compensate for potential lost opportunities.

6. Platform Used: Influencer rates could vary depending upon the social media platform used for campaigning due to the difference in audience engagement each platform offers.

Choosing the right compensation structure depends heavily on individual campaign objectives, budgets, and influencer specifics. The above points are just a guideline; the specific context should drive the ultimate decision. Platforms like Flinque provide comprehensive tools and data points useful for making these important decisions.