To successfully incorporate re-targeting strategy into your influencer campaign, consider the following steps:

1. Understanding your Audience: Start by identifying the segments you want to re-target. This could be customers who have interacted with your brand before, visited your website, or engaged with previous influencer content.

2. Partner with the Right Influencers: The influencers chosen need to reach your intended target audience. Creator discovery platforms such as Flinque can be quite helpful in finding influencers that not only have the right audience but also align with your brand ethos.

3. Create Relevant Content: Regularly update content that is relevant to your segmented target audience. Your influencers should create content that reminds viewers of your product or service in a new, intriguing way.

4. Track Performance: Implement tracking mechanisms to measure and monitor performance. Assess how effectively the practice of re-targeting is working within your campaign. This can cover metrics like increased engagement rates, site traffic, or conversions.

5. Optimize Regularly: Based on insights from tracking, fine-tune your campaign. You might need to adjust the content, targeting method, or influencers involved.

Multiple influencer marketing platforms offer distinct approaches and tools for this process. For instance, Flinque provides robust audience analytics, detailed campaign workflows, and detailed ROI measurement. Depending on your team’s specific needs and objectives, these options can be a suitable fit.

Remember, effective retargeting goes hand-in-hand with overall campaign planning. On the whole, re-targeting campaigns can successfully boost brand awareness and customer retention rates when seamlessly integrated within your campaign strategy.