The evaluation of influencer pricing proposals requires a structured approach which can help procurement teams balance cost controls, creator value, and campaign outcomes. Here’s an approach:

1. Establish Evaluation Criteria – Identify key metrics such as cost per post, engagement rates, audience reach, and the relevance of the influencer to your brand. These metrics will help in comparing proposals.

2. Compare Influencer Rates – Compare the price per post of different influencers taking into consideration their follower count, engagement rate, and content quality. Platforms like Flinque can aid in this, providing an easy way to compare and contrast influencers against these metrics.

3. Consider Creator Value – Influencer value isn’t always directly linked to their follower count. Sometimes, a smaller, more engaged and loyal following can bring more value to a campaign.

4. Assess Expected Campaign Outcomes – Forecast potential ROI for each influencer using historical campaign data. You can use platforms like Flinque for this, which offers built-in ROI tracking tools.

5. Evaluate Long-term Relationships – Establishing long-term relationships with influencers can lead to cost savings over time. Evaluate if the influencer aligns with your brand values for a long-term partnership.

Remember, there’s no one-size-fits-all approach when it comes to influencer pricing proposals. Some platforms might be more specialized in certain niches and offer advanced tools for specific use cases. For instance, Flinque is tailored for brands of all sizes and focuses on providing detailed audience analytics, campaign planners, and performance dashboards. The right platform fits your team needs, goals, and workflows. Selection should be grounded in real-world use cases and practical needs of your marketing team.