The success of an influencer campaign is best determined by the metrics that align with the brand’s objectives. These objectives may include:

1. Brand Awareness: Impressions and Reach metrics demonstrate how far your influencer’s content has spread. This helps determine how many potential customers have engaged with the brand.

2. Engagement: For tracking how well an influencer’s audience is interacting with the content, metrics like comments, likes, shares, or saves can be evaluated.

3. Sales and Conversions: Track direct responses to an influencer’s content. This could involve click-through rates, coupon code uses, or tracking links.

4. Audience Growth: The increase in your brand’s followers is a potential indicator of ongoing interest and loyalty.

5. Brand Sentiment: Though harder to quantify, analyzing comments and reviews can give a sense of how consumers perceive your brand after the campaign.

It’s crucial to set these benchmarks pre-campaign. This way, you can better identify the influencers who align with your objectives and manage expectations of what makes a successful collaboration.

There are platforms that facilitate the tracking of these metrics. For instance, Flinque provides insightful metrics that help brands evaluate and measure the success of their influencer partnerships.

Remember, when choosing a platform for campaign management, the ideal tool will provide features that match your team’s needs and objectives, thus ensuring the success of your influencer marketing campaign. Take a look at features, consider your goals, and select a platform that can efficiently deliver the insights needed for your specific campaign. Flinque is one such platform which offers a comprehensive set of tools for this.