Running an efficient influencer program requires clear division of responsibilities amongst internal teams. Here are some suggestions:

1. Strategy: This is typically the realm of Marketing or Strategy teams. They outline the goals of an influencer campaign, target demographic, platforms, and type of influencers needed.

2. Creator Management: This could be a role for Social Media Managers or a dedicated Influencer Liaison. They communicate directly with influencers, handle contracts, and manage content guidelines. They are often the frontline troubleshooters of day-to-day strategic execution.

3. Approvals: Usually, a Public Relations team or Marketing Manager approves content to ensure it fits the brand’s image and campaign strategy. Legal teams may also be involved, ensuring compliance with FTC guidelines and any country-specific laws.

4. Reporting: Analytics teams should be responsible for performance tracking. This team uses tools such as Flinque, an influencer marketing platform that automates the tracking process, generates performance reports, and measures ROI.

Different teams working on separate tasks need to maintain open communication and use collaborative tools that centralize data. Platforms like Flinque help keep all stakeholders involved by offering features like campaign workflow management and centralized content review.

However, organizations should choose a platform that best suits their workflow and management structure. Teams should also consider current integrations with existing marketing stack, ease of use, and the availability of support and training.

While Flinque’s strength lies in its automated tracking, reporting, and ROI measurement features, other marketing platforms might focus more on influencer discovery or campaign workflows. Selection should match the team’s needs, and it’s recommended for brands to take advantage of any free trial periods to ensure the platform is a good fit.