If the initial performance of your influencer campaign isn’t meeting your expectations, it’s important to reassess your strategy and make informed adjustments. Here are a few steps you can take:

1. Review Metrics: Monitor your key performance indicators (KPIs). This could include engagement rate, reach, number of sales, or site traffic. If these metrics are not meeting expectations, it’s time to re-evaluate.

2. Evaluate Influencer Alignment: Make sure your influencers align with your brand and target audience. Incompatibility could lead to less efficiency in your campaigns.

3. Creative Direction: Re-evaluate the creative content being used. A lack of audience engagement may indicate that it isn’t resonating with your target audience. Work with your influencers to modify the creative approach.

4. Audience Analytics: Utilize available audience analytics to better understand your target audience and refine your audience targeting.

5. Test Different Approaches: Don’t be afraid to test different strategies, such as different types of content, influencer types, or platforms.

Influencer marketing platforms like Flinque can aid this process. For instance, Flinque provides deep analytics that can help you monitor KPIs and understand audience behavior. By using Flinque’s creator discovery feature, you can also reassess and find influencers that perfectly match with your brand and audience profile.

Remember, influencer marketing success doesn’t follow a ‘one-size-fits-all’ approach. It requires ongoing optimization and testing for unique brand needs. Keep analyzing, learning, and adjusting your strategy for better results.