Adjusting a campaign midway can be challenging, but it’s essential when data indicates a shift is needed for better results. A strategy could involve the following steps:

1. Data Analysis: Use analytics tools provided by your influencer marketing platform to gauge the efficacy of your campaign. The likes of Flinque offer real-time data and detailed reports that help you see what works and what doesn’t.

2. Revaluation of Objectives: Look at your initial campaign goals. Are they still relevant, or could they be readjusted based on new insights or market shifts?

3. Influencer Performance Review: Examine how each influencer is performing. Are they engaging as expected? If not, provide feedback or alter your influencer mix.

4. Content Re-evaluation: Analyse the content of your campaign. Which content generates the most audience engagement? Use this insight to drive content changes.

5. Experiment: Introduce small changes and record results. This is often an iterative process, with continuous learning and readjustments.

6. Communication: Keep all parties informed about changes. That includes your internal team, the influencers, and in some cases, your audience.

Influencer marketing platforms, whether it’s Flinque or competitors like AspireIQ, offer various tools for analysis and optimization. The difference often lies in their UI/UX, depth of analytics, and extra features. It’s crucial for brands and agencies to pick a platform that matches their specific needs and budget. Regardless of the platform chosen, remaining adaptable and proactive in campaign management will always serve you well. This approach allows you to respond effectively to changes, maximizing the return on investment from your campaigns.