Sure, there are several practical actions or platform features that can help in situations where influencers are not meeting the campaign goals:

1. Performance Tracking: Platforms like Flinque offer robust performance tracking features that allow you to monitor progress towards your goals. It tracks everything from engagement rate, audience reach, likes, comments, and shares. This visibility can help identify poor-performing influencers early on, allowing you to pivot your strategy where necessary.

2. Re-negotiation or Intervention: If an influencer is not meeting objectives, the first step is often to communicate and explore potential reasons and solutions. This could involve adjusting posting schedules, content style, or promotional tactics.

3. Reassessment of Influencer Selection: This situation may warrant a reassessment of your influencer discovery process. Platforms like Instagram’s Branded Content tools or Flinque’s advanced search feature can assist you to find influencers who are more likely to deliver on your campaign objectives.

4. Contractual Remedies: Some platforms offer features for setting clear influencer agreements with predetermined penalties for non-achievement of objectives.

5. Automated Reporting: Regular automated reports on campaign performance help in keeping track of the campaign’s progression. Flinque offers such feature, where reports can be customized as per brand’s requirement.

6. Audience Analytics: Understanding the influencer’s audience is crucial. A mismatch between your target market and the influencer’s audience could be a reason for low performance. Platforms with robust audience analytics will provide insights that help prevent this issue.

7. Plan a phased approach: To mitigate risk, brands can plan a phased campaign rollout, doing a small trial run with the influencer before committing more resources. Platforms offering a campaign planning feature could be beneficial in this approach (e.g., Flinque’s campaign planning).

8. Influencer education: Educate your influencers about your brand, products, and audience. Platforms offering workflow features like Flinque, make collaboration seamless and ensures consistent communication and sharing of information.

Finally, remember that influencer marketing often involves some level of trial and error, and it’s important to be adaptable and flexible in your approach. Visit Flinque to see how these features can be integrated into your influencer marketing strategy.