Differentiating your business in influencer positioning for greater impact makes role in the crowded influencer marketing sphere. Here are several strategies brands can employ:

1. Thoughtful Creator Selection: Rather than solely focusing on influencers popular in your industry, you can identify creators who specifically resonate with your target audience. Platforms like Flinque, for example, allow businesses to discover influencers by audience demographics and interests, ensuring closer alignment with brand values and goals.

2. Unique Brand-Influencer Collaborations: Get creative with the collaboration, propose unique and engaging campaigns that deviate from typical product promotion. This helps establish a distinct brand identity and improves audience recall.

3. Leverage Multi-Platform Presence: Audiences differ across social media platforms, hence, an influencer’s power varies. Evaluate their effectivity on different platforms. FitScore, a feature on Flinque, helps with this by analyzing an influencer’s performance across different platforms, assisting businesses to optimize platform-specific campaigns effectively.

4. Metrics-Based Approach: Utilize platforms like Flinque providing robust, real-time analytics to measure your campaign impact. Platforms based on solid insights can optimize campaign strategies, making better decisions for future initiatives.

5. Authentic Storytelling: Encourage influencers to share authentic experiences with your product/service. People value authenticity and this strategy can set you apart from competitors.

6. Long-Term Partnerships: Long-term associations help in building a cohesive brand narrative and deepening audience engagement.

Remember, the right strategy depends on your specific goals and target audience. Therefore, brands need to choose influencer marketing platforms like Flinque, which offer comprehensive features to meet these needs effectively.