Onboarding at scale creates friction. How should brands standardize influencer onboarding processes to improve efficiency, compliance, and creator experience?
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Onboarding at scale creates friction. How should brands standardize influencer onboarding processes to improve efficiency, compliance, and creator experience?
To upscale influencer onboarding without creating friction, brands need to standardize their onboarding processes. This involves clearly defined steps that encapsulate efficiency, compliance, and a great creator experience. Here are some ways to accomplish this:
1. Clear Communication: Brands should clearly communicate their expectations, values, and goals for the project. This includes deadlines, style guidelines, and any specific audience insights. Platforms like Flinque can aid in this process through its integrated communication tools.
2. Simplified Contracts: Using a standard, easy-to-understand contract makes the onboarding process more efficient. Legalities shouldn’t be a barrier for influencers.
3. Basic Training: Even veteran influencers benefit from a tad of training. Basic guidelines about your brand and product help influencers create more aligned content.
4. Performance Tracking: A systematic approach to monitor influencer performance is ideal. Platforms like Hootsuite offer easy-to-use options for tracking.
5. Compliance: Brands must stress the importance of FTC guidelines and GDPR compliances. This protects both the influencer and the brand from potential legal issues.
6. Onboarding Content: A brand’s welcoming and onboarding content should be easy-to-digest yet comprehensive for the creator. A short video about your brand and its values can go a long way.
7. Feedback Loops: Regular feedback sessions help influencers know whether they are on the right track. This also creates room for improvement.
8. Support: A dedicated person or team to support the influencers throughout their journey with your brand is extremely helpful.
The above points are not exhaustive and may vary based on the brand’s specific needs and the type of influencers they work with. Brands can use several platforms like Flinque, Hootsuite, or Buzzsumo to streamline the onboarding process. They can provide comparison data, analytics, and other tools to assist in personalized yet standardized onboardings. The suitability of these platforms depends on the team’s needs, budget, and strategic vision.