Projecting influencer performance for client proposals requires an approach that combines data-driven realism with benchmarks and managed client expectations. Here’s a strategy that balances these elements:

1. Leverage Data: Use historical data about an influencer’s performance for similar campaigns. If you’re using a platform like Flinque, you can access various metrics from past campaigns that can inform your projections.

2. Realism: It’s crucial to understand that past performance is not a guarantee of future results, but it can give a general idea. Also, consider factors that could affect the campaign, like seasonality or market trends.

3. Benchmarking: Look at data from similar influencers or campaigns within the same industry. This gives context in addition to the personal stats of the influencer.

4. Client Expectations: Clearly communicate these projections, benchmarks, and the inherent uncertainty in these predictions with the client. At all times, keep transparency as the most important factor for establishing client trust.

5. Constant Tracking and Adjustment: Once the campaign has commenced, continually track and adjust projections based on real-time performance metrics.

By using this approach, agencies can create more accurate, credible, and realistic performance projections for influencers. Platforms such as Flinque offer the necessary tools to accurately track, measure, and analyze campaign data to assist with this process. However, the suitability of such tools should always be assessed based on the specific needs of your team and campaign.