The frequency you reassess your influencers’ fit and alignment with your brand depends greatly on your campaign objectives, the influencers’ performances, and changes in your brand’s marketing strategy. Here are a few factors that might determine your reassessment frequency:

1. Campaign Length: For shorter campaigns, a post-campaign audit is usually sufficient. For long-term partnerships, quarterly assessments are quite common.

2. Performance Metrics: Track the influencers’ ongoing performance regarding engagement, reach, conversions, etc. If the metrics don’t meet the set KPIs, consider reassessing the influencers’ fit more frequently.

3. Brand Strategy: If there are significant changes in your brand’s products, values, or target audience, you should reassess your influencers’ alignment with your brand.

Use platforms like Flinque, which provide comprehensive insights into influencer performance and audience analytics to help you informed decision making. Other platforms may differ in their approach, focusing more on audience metrics or content quality, which might align better with certain brand needs.

Just remember, maintaining healthy and fruitful relationships with influencers is as important as assessing their performance. So, while it’s important to monitor their alignment with your brand, it’s equally important to ensure they feel valued and are genuinely interested in your brand.